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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Visualization | - Visualization components in Analysis Workspace - Reporting best practices |
| Topic 2: Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
| Topic 3: Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
| Topic 4: Customer Journey Analytics Fundamentals | - Data ingestion and connections - Concepts and architecture overview |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. A company sells large machines and parts and accessories for those machines. They have recently added a how-to video section to their site and want to know which group of users is visiting the video page. An analyst builds the following Venn diagram as part of their analysis.
What conclusion can the analyst draw? Response:
A) Visitors that view How-to Video pages rarely visit Large Machines pages.
B) Visitors that view Large Machines pages are more likely to also view the How-to Video page.
C) Visitors that view Parts and Accessories pages are more likely to also view the Large Machines page.
D) Visitors that view Parts and Accessories pages are more likely to also view the How-to Video page.
2. You generated a quarterly performance report for customer purchases but noticed that purchases made during the first month were missing. After reviewing the data, you realize that the report's date range was incorrectly set. What should you do next?
Response:
A) Recreate the report using campaign tracking metrics.
B) Update the report's date range to cover the entire quarter.
C) Apply additional data filters for customer transactions.
D) Enable batch processing for older data records.
3. Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
Response:
A) Data Transfer Rules
B) Event Flags
C) Segments
D) Calculated Metrics
4. An organization requires a dashboard which has data visualizations for all its key KPIs. This dashboard is to be created for executive users who can access it anytime, anywhere. As a CJA Business Practitioner with admin privileges, what is the recommended option to create this dashboard?
Response:
A) Ad Hoc Analysis Panel
B) Report Builder Report
C) Workspace Project
D) Mobile Scorecard
5. Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?
Response:
A) Create a custom metric for campaign tracking.
B) Adjust the campaign priority settings.
C) Update the date range to cover the entire quarter.
D) Enable identity resolution for all campaign events.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C,D | Question # 4 Answer: D | Question # 5 Answer: C |




