What Are Skills Covered in Official Exam?
The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:
- Dynamics 365 customer voice
The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.
- Managing events and webinars
Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.
- Marketing emails
Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.
- Customer journey control
An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.
- Segments and lists and their management
A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.
- Marketing app configurations
Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.
- Monitoring leads, contacts, and accounts
This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.
- Marketing forms and pages
Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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How to book the MB-220: Microsoft Dynamics 365 Marketing Exam
These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
- Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
- Step 2: Sign up/Login to Pearson VUE account
- Step 3: Select local centre based on your country, date, time and confirm with a payment method.
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing pages - Create and publish marketing forms - Configure form and page elements - Implement progressive profiling |
| Topic 2: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing settings and org units - Set up marketing configurations - Configure marketing resources and assets - Manage marketing users and teams |
| Topic 3: Manage Segments and Target Audiences | 10-15% | - Use segment insights - Create and manage static segments - Build segment queries and filters - Create and manage dynamic segments |
| Topic 4: Manage Leads and Scoring | 10-15% | - Create and configure lead scoring models - Manage lead lifecycle stages - Automate lead qualification and distribution - Implement lead scoring rules |
| Topic 5: Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Manage event webinars and waitlists - Review marketing insights and analytics - Set up event registration and sessions |
| Topic 6: Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Configure journey tiles and triggers - Analyze journey performance - Set up branching and conditions |
| Topic 7: Create and Manage Marketing Emails | 15-20% | - Configure email settings and delivery - Design and create marketing emails - Implement email Personalization and dynamic content - Preview, test, and validate emails |
| Topic 8: Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Create and manage companies - Manage contact lifecycle and preferences - Import and deduplicate contacts |
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