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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
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What is the duration of the PDT-101 Exam
- Format: Multiple choices, multiple answers
- Number of Questions: 60
- Length of Examination: 90 minutes
- Passing Score: 67%
Who should take the PDT-101 exam
Salesforce Pardot for Digital Marketers PDT-101 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Pardot Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Pardot for Digital Marketers PDT-101 Exam certification provides proof of this advanced knowledge and skill. If Candidates should have two to six months of experience building Marketing Workflows with Pardot Platform and on a similar technology platform then he should take this exam.
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Pardot Forms and Landing Pages | 7% | - Interpret reporting metrics - Understand form and landing page capabilities |
| Topic 2: Engagement Studio | 7% | - Update engagement assets - Define Engagement Program components |
| Topic 3: Visitors and Prospects | 8% | - Describe how Pardot tracks visitor and prospect data - Explain how visitors become prospects |
| Topic 4: Salesforce Integration | 13% | - Describe field syncing and object relationships - Explain the Salesforce–Pardot integration |
| Topic 5: Administration | 13% | - Configure Pardot overview and settings - Manage connectors and account domains |
| Topic 6: Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Topic 7: Lead Management and Automation | 15% | - Apply segmentation and automation rules - Evaluate automation tools like dynamic lists |
| Topic 8: List Management | 7% | - Apply list criteria to scenarios - Create and manage different types of lists |
| Topic 9: Scoring and Grading | 7% | - Describe scoring mechanisms - Interpret grading in lead qualification |
| Topic 10: Security and Access | 3% | - Distinguish Pardot user roles and permissions - Provision and maintain Pardot user access |
| Topic 11: Social Marketing | 7% | - Use social connectors - Analyze social engagement metrics |
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