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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) JSON return tag
B) User Data API
C) Paste a pixel campaign delivery.
D) Real-time server data transfer
E) Batch server data transfer

2. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25%bk111=M%bk115=2
B) awytM3DD bk112=25#bk111= M#bk115=2
C) awytM3DD bk112=25@bk111=M@bk115=2
D) awytM3DD bk112=25|bk111=M|bk115=2
E) awytM3DD bk112=25~bk111= M~bk115=2
F) awytM3DD bk112=25,bk111=M,bk115=2

3. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Return Tag in the Campaign Settings.
B) Deploy the JSON Return Tag.
C) Select JSON Result in the Container Settings.
D) Add phint ret=js to the CoreTag.

4. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per category agreement.
B) This model allows clients to purchase data on a cost per 1,000 impressions basis.
C) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data based on the overall win rate of the campaign.

5. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent more likely to be in the category than the average user in the selected universe.
B) The user is 1/17 as likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.

Solutions: