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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Marketing Cloud Personalization Fundamentals | - Platform architecture and components - Core concepts of personalization |
| Personalization and Campaign Execution | - Campaign setup and delivery - Experience and content personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
- A. Exclusion
- B. Elimination
- C. Booster
- D. Variation
Correct Answer: A 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
Which two items can be included in the total engagement score calculation?
- A. Identity merge date
- B. Actions
- C. Time of Day
- D. Visits
Correct Answer: B,D 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
In which two locations in the page Type definition can a developer pass in attributes?
- A. cashDom
- B. onActionEvent
- C. is Match
- D. listeners
Correct Answer: B,C 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
- A. Catalog
- B. Channel
- C. Dimensions
- D. Directory
Correct Answer: A 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
What two features of interaction studio can be used in an open-time email campaign?
- A. Promotion
- B. Recipe
- C. Attribute
- D. Survey
Correct Answer: A,B 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
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