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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Import methods and data hygiene - Data Extensions and data modeling concepts |
| Topic 2: Tracking and Reporting | - Email tracking and performance metrics - Campaign reporting and insights |
| Topic 3: Subscriber Engagement and Segmentation | - Segmentation techniques - Preference management and unsubscribes |
| Topic 4: Automation and Journeys | - Journey Builder fundamentals - Automation Studio workflows |
| Topic 5: Email Marketing Fundamentals | - Email send types and delivery basics - Email content creation with Content Builder - Subscriber and list management |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Goals
- B. Decision Splits
- C. Exits
Correct Answer: A 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
- A. Frequency Split
- B. Scoring Split
- C. Path Optimizer
Correct Answer: A 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
- A. Reports - Journey Engagement
- B. Datorama Reports - Journey Performance
- C. Journey Builder - Journey History
Correct Answer: B 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?
- A. Configure Journey Entry Event to 'allow no re-entry.'
- B. Configure Journey Email Send to dedupe on email address.
- C. Configure Journey Settings to 'allow no re-entry.
Correct Answer: A 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
- A. Define a goal for each journey.
- B. Review opens and clicks activity summaries.
- C. Export the journey email analytics
Correct Answer: B 🗳️
Explanation: Only visible for TestPassed members. You can sign-up / login (it's free).
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