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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary focus of the 'What' section in storytelling?

A) Focusing on exploratory analysis to uncover all possible insights.
B) Highlighting all available data regardless of relevance.
C) Presenting opportunities using insights and data.
D) Providing a detailed appendix with all supporting data.

2. A successful promotion strategy considers which key metrics to fully understand performance success?

A) Syndicated POS Data
B) Internal POS Data
C) Internal Profit Data
D) Shopper Metrics (trips and baskets)

3. What does Shrink % measure in inventory management?

A) The percentage of profit generated from promotional activities.
B) The percentage of inventory sold during a specific time period.
C) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
D) The percentage of inventory replenished to maintain stock levels.

4. What is NOT an example of how good storytelling enhances memory and engagement?

A) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.
B) Engages them emotionally, moving them to action.
C) Uses complex language to sound more intellectual.
D) A good story = brain candy.

5. Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?

A) Improves forecast accuracy and reduces stockouts
B) Ensures all SKUs are kept in stock at all times
C) Eliminates the need for supplier collaboration
D) Reduces the need for monitoring supply chain KPIs

Solutions: