Microsoft Dynamics 365 Marketing Functional Consultant : MB-220

What Are Characteristics of This Exam?

The Microsoft evaluation MB-220 is 150-minute long if it contains labs and 130 minutes with no lab sessions and mainly consists of 40-60 questions. As a rule, there is no fixed number of items in the actual exam, which has led to no definite passing score. The only thing that one can comprehend about passing rates is that it is mandatory to score at least 70% of total marks to come up with flying colors in this evaluation. As far as language options are concerned, one can sit for such an exam in English only. The standard exam fee is $165 and should be paid towards the exam voucher, which is non-refundable and non-transferable.

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We release three versions of MB-220: Microsoft Dynamics 365 Marketing Functional Consultant test questions materials. Different kinds of products satisfy different demands of people. If you like writing and reading on paper, PDF version of MB-220 test questions are suitable for you. If you like studying on computer you can choose soft version or/and APP version.

These two versions of MB-220 test engine have some similar functions: timed test, mark your performance, point out wrong questions and remind you of practicing many times. Soft version of MB-220: Microsoft Dynamics 365 Marketing Functional Consultant test questions are downloaded and installed in personal computers (Windows operating system and Java environment). APP version of MB-220 test questions are based on WEB browser, it supports Windows / Mac / Android / iOS etc.

Soft version of MB-220: Microsoft Dynamics 365 Marketing Functional Consultant test questions can be downloaded in more than 200 personal computers. Once you download software, you use it offline any time. If there is no network, you can copy on another computer. APP version of MB-220 test questions are downloaded and installed well. It is based on web browser, if you do not close website, you can also use it offline. As to functional performance APP version of Microsoft MB-220 test exam materials may be much stabler than Soft version.

How to Register For Exam MB-220: Microsoft Dynamics 365 Marketing?

Exam Register Link: https://examregistration.microsoft.com/?locale=en-us&examcode=MB-220&examname=Exam%20MB-220:%20Microsoft%20Dynamics%20365%20for%20Marketing&returnToLearningUrl=https%3A%2F%2Fdocs.microsoft.com%2Flearn%2Fcertifications%2Fexams%2Fmb-220

Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Configure Customer Insights synchronization
• Configure Marketing Business Units
• Define default matching strategies
• Configure the privacy banner
• Manage keywords for images for an organization
• Verify organization and business management settings
• Create templates
• Configure data protection tools
• Configure Campaign & Materials Approval Workflow
• Configure settings for landing pages
• Configure event settings
• Configure quota limits

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Combine segments using union, exclude, or intersect logic
• Configure dynamic segments using Designer, Flow, or Query
• Create and manage segments
• Determine segment type
• Create market segments

Create and manage subscription centers and lists

• Create a segment based on a subscription list
• Determine usage scenarios for subscription lists
• Create and manage Subscription Center
• Add a subscription list or lists to a form
• Create a subscription list

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Enable prefilling for forms
• Create new fields to add to marketing forms
• Create a marketing form using a template
• Determine form requirements and limitations
• Determine which marketing form type to use
• Embed a form on an external website

Create and manage marketing pages

• Add form blocks to marketing pages
• Create and use dynamic test links
• Publish a marketing page
• Create a marketing page using a template
• Determine which marketing page type to use
• Customize a marketing page
• Implement dedicated marketing page blocks
• Preview and validate marketing pages
• Configure Personalized Landing Pages

4. Manage leads (10-15%)

Create and manage leads

• Create leads manually or automatically
• Create and manage leads and lead segments through parent contacts/accounts
• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads through social content

Create and assess sales readiness

• Configure thresholds
• Set up condition models
• Create compound conditions
• Create and manage Lead Scoring Models
• Create explicit and implicit scoring conditions

5. Create and manage marketing emails (10-15%)

Create email messages

• Define mandatory fields
• Integrate marketing pages with marketing emails
• Send messages through send now
• Add dynamic content to email messages
• Create A/B Emails
• Create an email message

Publish and manage email messages

• Preview and test dynamic messages
• Validate and publish messages
• Edit Go live emails

6. Manage customer journeys (15-20%)

Create customer journeys

• Set up a customer journey
• Implement content types
• Implement activity and launch workflow options
• Implement flow control for customer journeys
• Determine template types
• Implement targets

Publish and manage customer journeys

• Edit live customer journeys
• Validate and publish a customer journey

7. Manage events and webinars (10-15%)

Create and manage events

• Manage vendors, logistics, and accommodations
• Set up agendas, including internal and external tracks
• Manage speakers, registration, waitlists, and attendees
• Manage Event Forms
• Create an event team

Create and manage webinars

• Determine webinar types
• Configure webinar options

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Preview and test surveys
• Publish surveys for customer journeys
• Implement workflow conditional logic for survey actions
• Determine respondent types
• Configure response routing
• Identify survey question types

Manage Customer Insights

• Analyze website insights
• Analyze lead scoring model insights
• Analyze customer journey insights
• Analyze redirect URL insights
• Gather and summarize survey results
• Analyze contacts' responses in Excel
• Analyze contact insights
• Analyze marketing page insights
• Analyze email insights
• Analyze segment insights
• Analyze marketing form insights
• Analyze lead insights
• Determine report types

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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How to Prepare For MB-220: Microsoft Dynamics 365 Marketing Exam

Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam

Introduction

Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft's proficiency standards.

According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.

Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.

In this guide, we will cover the MB-220: Microsoft Dynamics 365 Marketing Exam, MB-220: Microsoft Dynamics 365 Marketing Exam Certified professional salary and all aspects of the MB-220: Microsoft Dynamics 365 Marketing Exam Certification.

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If you purchase our MB-220: Microsoft Dynamics 365 Marketing Functional Consultant test questions materials, we guarantee our products are valid for one year. You can download our latest materials free of charge within one year if we release new MB-220 test questions. If you are ready to purchase test engine, please rest assured that we will serve for ever user within one year before passing test.

Microsoft MB-220 Exam Syllabus Topics: