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Salesforce MC-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Account Engagement Fundamentals	- Platform Overview & Terminology 1. Pardot / Account Engagement concepts (prospects, visitors, leads) 2. Lifecycle and engagement model
Topic 2: Data Management & Integration	- Salesforce CRM Sync 1. Field mapping and sync behavior 2. Data quality and deduplication - Automation Data Handling 1. Importing/exporting prospect data 2. Custom fields and segmentation logic
Topic 3: Administration & Governance	- System Configuration 1. Account Engagement settings and integrations - User Management 1. Roles, permissions, and access control
Topic 4: Lead Generation & Management	- Forms & Landing Pages 1. Form handlers and conversion tracking 2. Landing page creation and optimization - Prospect Management 1. Lifecycle management and nurturing 2. Segmentation lists and dynamic lists
Topic 5: Reporting & Analytics	- Engagement Metrics 1. Campaign reporting and ROI analysis 2. Email performance tracking - B2B Marketing Analytics 1. Dashboards and insights interpretation
Topic 6: Marketing Automation	- Engagement Studio 1. Automation rules and drip programs 2. Nurture campaign design - Scoring & Grading 1. Scoring models configuration 2. Grading profiles and qualification rules

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

What is the baseline grade assigned to a prospect?

A. C
B. B
C. A
D. D

Answer: D