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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?

A) Partnership with affiliates
B) Extended sites
C) Social integration
D) Personalization

2. One key capability required for effective service delivery scheduling is?

A) Network optimization
B) Cross-docking to achieve supply chain service levels
C) Multi-channel selling
D) Cross-partner coordination/ management

3. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The need to drive optimization in the selling process.
B) The interconnected supplier network.
C) The reduced impact of mass marketing.
D) The empowered customer.

4. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Target the right experience, to the right user, via the right channel, at the right time.
B) Create dynamic, engaging, web experiences.
C) Accommodate product returns, regardless of the context.
D) Improve loyalty by facilitating integration with social networks.

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Unica, Coremetrics, SPSS, Cognos.
B) Web browser, mobile applications, social platform, data mining.
C) eCommerce, POS, kiosk, call center.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.

Solutions: