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Adobe Marketo Engage Architect Master Sample Questions:

1. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A) When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
B) Leads that are recycled cannot re-enter the Revenue Cycle Model stages
C) Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.
D) If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.

2. What can reduce bounce rates in email campaigns? (Choose two)

A) Regularly updating recipient preferences
B) Removing invalid email addresses
C) Optimizing subject lines for spam filters
D) Increasing A/B testing frequency

3. A client observes low engagement rates due to spam complaints.
What action is recommended?

A) Warm up IP addresses
B) Increase sending frequency
C) Use double opt-in for subscriptions
D) Adjust recipient preferences

4. A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like "Mario Dec13 Sales Event - OLD DO NOT USE". Reporting is inaccurate and often requires extensive filtering to get simple results.
In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?

A) [Program type] [YYYY]-[MM]-[Optional DD] [Description]
Example:
WBN 2024-02-14 Product release
B) Use a unique identifier for each program without following a standardized structure
C) [Description] [Program type] [YYYY]-[MM]-[DD]
Example:
Product release WBN 2024-02-14
D) [YY]-[MM]-[Optional DD] [Description]
Example:
24-02-14 Product release Webinar

5. What elements should be included in project boundaries? (Choose two)

A) Email performance reports
B) Workflow templates
C) Defined KPIs
D) Identified risks

Solutions: