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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Google recommends that ad creators include a strong call to action phrase in their advertisements. Which of the following is the weakest call to action phrase?

A) Purchase
B) Call today
C) Buy
D) Click here

2. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Coffee
B) Gourmet coffee beans
C) Holly should add as many keywords as possible and then use the CPM method.
D) -tea -free -samples

3. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Search engine marketing
B) Localized search results
C) Organic marketing
D) Search engine optimization

4. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A) Yes, Nancy can do this through Google AdWords' Demographic bidding.
B) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
C) Yes, Nancy can do this through Google AdWords' Ad scheduling.
D) No, Google AdWords can automatically change the bids, but only for seven-day increments .

5. Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor.
Jon wants to know how many accounts can be edited at once, since he's many accounts to edit.
What should Eddy tell Jon?

A) The AdWords Editor allows you to edit up to five accounts at once.
B) The AdWords Editor allows you to edit up to 100 accounts at once.
C) The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.
D) The AdWords Editor allows you to edit only one account at a time.

Solutions: