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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints |
| Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies |
| Advertising and Social Integration | 15% | - Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations |
| Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
| Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys |
| Automation and Journey Builder | 10% | - Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
- A. Operating System
- B. Product
- C. Banner
- D. Brower
- E. Content
Correct Answer: B,C,E 🗳️
How frequently does Einstein Engagement Scoring updates to email?
- A. Mobile Weekly
- B. Model Monthly
- C. Email daily
Correct Answer: A 🗳️
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
- A. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
- B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
- C. It prevents both the produce message and the deli message from being triggered in both places
- D. They should always be set to High Transmit Power setting
Correct Answer: C 🗳️
How much historical data is immediately available when a managed FB account is added to Social Studio?
- A. Six Months
- B. One Year
- C. Thirty days
- D. One week
Correct Answer: C 🗳️
On which social channel can users create ad audiences?
- A. Instagram
- B. Houzz
- C. Tiktok
- D. Twitter (X)
Correct Answer: A 🗳️
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